by Ron Carlson
The days of the marketing “you have a pain —> we have a one size fits all solution” are over.
In our private coaching group, we covered new research by Accenture (a global information services company) showing that consumers now seem to have contradictory needs.
For example:
Almost every Lightworker could use more clients, right? So, now what?
Lightworker entrepreneurs can’t afford to follow a client finding model based upon: “here’s the pain. here is how I solve that pain”. 10 Million other Lightworkers are already saying that.
Lightworkers need to take into account what their clients and prospective clients are saying now.
How can you be different than so much of the marketing out there? Here are several tips:
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We regularly deliver leading edge insights and support to our group just like this.
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