The One Word Your Messaging is Missing
by Ron Carlson, Lights On Business
Home of the 5 Minute Business Builder
One Word Short of Connecting
When you listen to the economic news on a national basis, it sounds pretty good. Unemployment is down, inflation is coming down, people are going back to work. So why are people saying they are unhappy?
Hint, it’s one word that begins with “M”.
And, understanding this can make a huge difference in whether or not you connect as a lightworker with new clients.
We’ve talked about mounting evidence since the Great Resignation or Great Realization that large numbers of people are unhappy with their work. But there is more evidence that something deeper is happening.
Take at look at these indications:
- 70% of Americans unhappy with their work *
- 73% of people say their own finances are pretty good. **
- 3/4 are planning to look for a new job this year *
- 90% of Americans say they would give up 1/4 of their life earnings for more meaningful work *
* Bruce Feiler, author of The Search ** Bureau of Labor Statistics
Many initially thought, the dissatisfaction was just about money. But, these indications show, people are dissatisfied about their work but feel ok about the money.
What’s really going on here and how does this impact your lightworker business?
What a Lightworker needs to do with a prospective client is show them that we can solve or bring resolve to their perceived issue. We call this The Clients Pain.
We know that what Clients think they need is often NOT actually what they deeply need in order to be successful.
“My knee hurts. Fix my knee pain.” Ok, we know that even if we do, unless we can address the underlying cause, the pain likely comes back, right. The client’s perception of what their pain is, is incomplete.
The above indications are again pointing to our Clients’ Hidden Pain. The unspoken pain behind their unhappiness.
Remember I said there is ONE word missing from your messaging? It begins with “M” and it’s not Money.
The Hidden Pain, the missing word is Meaning. This is what our clients are increasingly urgent about finding.
As change agents who deal in realms where things are interconnected, we must connect our work into the life importances of our clients. Take the “knee pain” example. Fixing the “knee pain” also means that person can more fully engage with what is important to them: family, friends, community, volunteering, personal development, projects and work.
We must draw our client into realizing how much impact fixing BOTH their perceived pain AND their Hidden Pain willl bring. They need to feel that we can help them connect with greater meaning. They may not realize this consciously, but they need to feel the energy of the Meaning.
Ron D. Carlson
Showing Lightworkers How to Grow a Business That They Love
Relief is Coming, You Deserve It
Lights On Business
Home of the 5-Minute Business Builder
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(c) copyright 2021 - 2024 by Ron. Carlson, Lights On Business.