The One Word Your Messaging is Missing

* Bruce Feiler, author of The Search          ** Bureau of Labor Statistics

Many initially thought, the dissatisfaction was just about money.   But, these indications show, people are dissatisfied about their work but feel ok about the money.

What’s really going on here and how does this impact your lightworker business?

What a Lightworker needs to do with a prospective client is show them that we can solve or bring resolve to their perceived issue.  We call this The Clients Pain.

We know that what Clients think they need is often NOT actually what they deeply need in order to be successful.

“My knee hurts. Fix my knee pain.”  Ok, we know that even if we do, unless we can address the underlying cause, the pain likely comes back, right.  The client’s perception of what their pain is, is incomplete.

The above indications are again pointing to our Clients’ Hidden Pain. The unspoken pain behind their unhappiness.

Remember I said there is ONE word missing from your messaging?  It begins with “M” and it’s not Money.

The Hidden Pain, the missing word is Meaning. This is what our clients are increasingly urgent about finding.

As change agents who deal in realms where things are interconnected, we must connect our work into the life importances of our clients.   Take the “knee pain” example. Fixing the “knee pain” also means that person can more fully engage with what is important to them: family, friends, community, volunteering, personal development, projects and work.

We must draw our client into realizing how much impact fixing BOTH their perceived pain AND their Hidden Pain willl bring.  They need to feel that we can help them connect with greater meaning. They may not realize this consciously, but they need to feel the energy of the Meaning.