Growing Your Business – It’s Not About the Beans

by Ron Carlson, Lights On Business

Home of the 5 Minute Business Builder

Growing Your Business – Its Not About the Beans

We can work so hard on our Lightworker Businesses that we dig deep down into the nuts and bolts of the details.


There is stuff that needs attention, always.


But, sometimes, we need to climb up out of the rabbit hole.


Take a breath.


And remind ourselves of what we are passionate about.


It’s likely not the Click Through Rate (CTR) on the ad stats that you were studying this morning, was it? Not the freebie link trouble shooting. Not the Image cropping dimensions for Pinterest. While important, those are likely not what drew you into being a Lightworker, were they?


Take a moment, often, to climb up out of the to-do list of practical necessities, turn off the demands of the world for a few minutes and reconnect to your purpose in being a Lightworker.


Let go of the demand to focus on the coffee beans for a minute and savor the whole experience of the coffee.


Here are 3 Questions to ask yourself:


1) Ask yourself, what lights me up about this calling?


Pause and dig inside to your personal connection to your own story. Set aside the business “challenges”, this ia a moment about you.


2) Ask yourself, what brought you here?


For Howard Schultz, Founder of Starbucks, it’s actually NOT the coffee beans. For him, Starbucks offers an immersive experience, not just a cup of coffee. You can buy good beans and brew at home. He set out to create a space that conveyed his passion. The beans are simply a practical ingredient. So, what brought you here?


3) Ask Yourself, what is the object of your enthusiasm?


We talk to people who aren’t always clear what their passion is as they try to navigate growing their business.


It’s easy to get lost in the rabbit hole of “coffee beans” and lose touch with why they you are creating a special ambiance coffee shop.


Ready to explore the object of your enthusiasm, your passion? Here’s help with our compliments.


It’s NOT About the Beans. Get this F-R-E-E passion refresher, our book “21 Ways to Ignite Your Passion”.

This isn’t a one page list, it’s a full-color, 60 page book with bonuses.


Simple, easy-peasy exercises you can do for free or very low cost to reawaken your passion for living.

Get Your F-R-E-E Copy of our “21 Ways to Ignite Your Passion” book


This is a 60-page, full full-color book.


And, you receive the “Light Me Up Passion Survey” and Bucket-List Starters too.


We’ll add you to our list for occasional emails. You can leave anytime – we’ll be sad of course if you do!

Click HERE for Immediate Access to Your Book Loading…

Thank you!

You’ll start receiving our yummy, lightwotrker content in a few days!


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Ron D. Carlson

Showing Lightworkers How to Grow a Business That They Love

Relief is Coming, You Deserve It

Lights On Business

Home of the 5-Minute Business Builder


Ready to grow Your Lightworker Business into one You Love? l have a brand new program I've developed just for Lightworkers. The new program is called Lightworker 5- Minute Business Builder.


This isn’t just another "get clients" program where you're taught someone else's one-size-fits-all all system and expected to make it work for you. This is about nailing down a couple of core steps in a way that is authentic to you, your niche and your superpowers. This program is designed for Lightworkers, not widget sellers.


This isn't some "pdf dump" either. You're getting all 3 of the vital business growing modules with a private library to track your progress, all for $37 / mon.

You get the 3 vital tools you must have to grow a business that you love:


5-Minute Client Finder

5-Minute Value Validator

5-Minute Problem Solver


Where to look for clients, how to get their attention right away without competing and how to confirm your value to them.



Jump on this if you want to make 2024 your Lightworker Business year!


Check out the 3-Month Business Builder Program HERE:

(c) copyright 2021 - 2024 by Ron. Carlson, Lights On Business.